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'Poetic Project 26SS'
Beyond the boundaries of a brand campaign,
'Poetic Project' unveils its first campaign — an artistic initiative that expands the spectrum of the artist
through narrative-driven creativity while portraying the multilayered essence of youth.
Created in collaboration with actor Byeon Woo Seok,
the 26SS campaign conveys messages of discovery and possibilities beyond another dimension,
unfolding ADERERROR's distinctive 'Poetic Universe'.
Beyond the boundaries of a brand campaign,
'Poetic Project' unveils its first campaign — an artistic initiative that expands the spectrum of the artist
through narrative-driven creativity while portraying the multilayered essence of youth.
Created in collaboration with actor Byeon Woo Seok,
the 26SS campaign conveys messages of discovery and possibilities beyond another dimension,
unfolding ADERERROR's distinctive 'Poetic Universe'.
Within the 26SS main collection,
Byeon Woo Seok's refined styling and enigmatic mood
bring a sensorial tension to life through sculptural silhouettes and
details that highlight structural beauty.
Driven by challenging designs, innovative materials,
and a forward-looking aesthetic perspective,
the main collection expresses ADERERROR's attitude
through the brand's signature structural design and restrained silhouettes.
Within the 26SS main collection,
Byeon Woo Seok's refined styling and enigmatic mood
bring a sensorial tension to life through sculptural silhouettes and
details that highlight structural beauty.
Driven by challenging designs, innovative materials,
and a forward-looking aesthetic perspective,
the main collection expresses ADERERROR's attitude
through the brand's signature structural design and restrained silhouettes.
At the same time,
the layered 'Blue' styling of ADERERROR's contemporary line, Significant,
captures the refreshing and radiant energy of youth.
Blending the sculptural silhouettes of the main collection
with the everyday sensibility of Significant,
the campaign explores diverse styling possibilities
while presenting ADERERROR's new vision of youth.
At the same time,
the layered 'Blue' styling of ADERERROR's contemporary line, Significant,
captures the refreshing and radiant energy of youth.
Blending the sculptural silhouettes of the main collection
with the everyday sensibility of Significant,
the campaign explores diverse styling possibilities
while presenting ADERERROR's new vision of youth.